A snapshot of key project marketing trends across Australia

17 July 2023

As the Australian property market continues to stabilise, real estate marketers are working hard to promote properties to as wide an audience as possible.

Earlier in the year, economists and real estate professionals predicted that prices would fall throughout 2023. While global economic turmoil has no doubt affected the property market, recent figures suggest that home values will rise 4% by the end of the year across Australia – a huge improvement on predictions of falls of 10% or more.

As one of the leading project marketing firms in Australia, Pezet Matheson is renowned for its use of data, digital outreach, public relations and dynamic content to reach its targeted audiences. Real Estate is a highly competitive market and Pezet Matheson has built a reputation as a leader in this field due to its ability to work with clients developing off-the-plan apartments from initial concept to the final sale of the project (and beyond).

So, to help you get to grips with the latest trends and make the most of the improving markets, we’ve put together a handy list of project marketing strategies to use today.

1. Make the most of local social media groups use these channels to engage potential buyers

Posting property listings on local Facebook groups is a quick and easy way to reach an interested audience. Just remember to provide as much detail as possible, including information about how to get in touch with you and view properties. We also recommend utilising the chat function on platforms such as Facebook to enhance your profile and provide quick answers to clients’ questions. Twitter is also a handy way to announce project launches via the targeting of key journalists in the area to help amplify your Public Relations campaigns.

2. Produce videos for your audiences

Listings with high-quality videos are much likelier to catch people’s attention and encourage them to explore a property further. Did you know that an estimated 82% of all internet traffic came from video content in 2022? With more people than ever craving attractive videos over static images and dry copy, online video tours represent a quick and easy way to boost audience engagement. Instagram and TikTok are fantastic visual ways to distribute these clips to your targeted audiences in the relevant locations.

3. Offer real-time data for prospective buyers

The market is confusing right now, leaving many buyers and sellers unsure about how to navigate the market. Providing real-time updates about neighbourhood trends and local property sales will provide clients with the confidence they need to make significant financial decisions. You can deliver this data through a range of media, including blogs, webpage widgets, social media clips, and more.

4. Offer virtual tours

As the world continues to embrace remote ways of living and working, virtual property tours are becoming a vital tactic for projecting marketing real estate in Australia. As well as providing prospective buyers with a realistic impression of the building, virtual tours are cost-effective and highly shareable. If you’re wondering how to create a tour, there are plenty of virtual tour providers on the market, many of whom specialise in creating mobile-friendly tours for busy professionals.

5. Digital ad spend

Running paid ads on Google, Facebook and Instagram is a great way to reach a targeted audience. You can adjust your audience, budget, and post type to suit your needs, ensuring you don’t waste precious marketing budget on reaching irrelevant buyers. Just remember to use an attractive image that captures the beauty of your real estate projects, paired with concise copy and an enticing call to action.

Need help with project marketing on the Gold Coast?

If you need help promoting your latest project, Pezet Matheson is here to help. Get in touch today to discuss your project marketing requirements.

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