Leading project marketing Pezet Matheson provides an update on the Gold Coast property market

Queensland’s Gold Coast, currently ranks amongst the top property markets in Australia with experts predicting 2023 will witness strong demand for property, given the significant new infrastructure coming online in the city.

Statistics from this year’s first quarter indicate the Gold Coast will experience sustained high rental yields for years to come.

Pezet Matheson is a name that strikes a bell if you follow property market news for its team of experienced multidisciplinary experts with a deep understanding of the current state of the industry.

The team has carved a niche in Queensland offering sophisticated project marketing and sales solutions in the Australian property market.

Pezet Matheson doesn’t just offer project marketing but has ventured into residential sales to service its existing purchasers providing a clear point of difference from the traditional modus operandi in real estate marketing.

Currently, Pezet Matheson is jointly headed by two highly ambitious individuals with an eye on the future. Jayde Pezet and Todd Matheson are refined industry experts with many years of experience in property markets. This seasoned team of experts are able to add significant value to any project as the prospects in the Gold Coast property market grow by the day.

Why the Gold Coast?

The first quarter of 2023 saw the median unit price on the Gold Coast rise by up to 3.95 percent. This compares well with median house prices in the city, which are projected to increase by 0.36 percent over the next quarter. The market has weathered the effects of the pandemic and is on its way to a productive year.

Currently, Gold Coast City’s GRP stands at more than $39.24 billion – representing 10.48 percent of the State’s Gross State Product. According to a recent Census data report, the city’s population is growing at a steady rate of 2.4 percent annually, which is 1.7 percent faster than Australia’s current growth rate.

The population increase further enhances Gold Coast’s prospects as an emerging property market giant.

Project Marketing on the Gold Coast

Project marketing can be distinguished from traditional residential sales because it enables residential marketers to work directly with developers and other consultants to bring appealing and competitive projects to the market.

Pezet Matheson concentrates on formulating targeted campaigns for marketing that enable the marketer to market and sell residential, resort, and urban property. As opposed to the standard approach, marketing teams, in this case, can keep marketing campaigns on track throughout the project’s lifecycle by tailoring their approach to each individual project.

One of the best things about project marketing is that it helps ensure the project remains within scope. A project marketing company can also meet customer needs within stipulated timelines due to the emphasis on clear communication and tracking goals throughout the project.

The marketing strategy phase is one of the most significant differentiators between project marketing and the standard residential sales approach. The project marketing approach ensures that goals, objectives, and customer expectations can be met within set timeframes.
Project marketing is highly effective when a suitable structure is in place. The process also helps integrate internal and external stakeholders toward delivering on client expectations.

Pezet Matheson is a Trailblazer in Project Marketing

As the real estate market evolves, more focus is moving towards advanced techniques of meeting clients’ needs within the set budgets and time limits. The Gold Coast market presents many opportunities for real estate companies to grow and expand to meet buyer demand.

At Pezet Matheson, project marketing is at the core of our residential sales process. The method ensures that we always deliver the best for our clients. If you are looking for a trusted real estate partner, then contact us for the best solutions.